Sunday, October 26, 2014


McDonald's Must Step Up!

This is an open letter to my man Mr. Don Thompson, CEO of McDonald's, the leading fast food franchise in the nation. This company is one that's 'too big to fail.' And that's not a bad thing. What that means is that McDonald's has gotten it right for so long; satisfying tens of billions of customers around the globe since their start decades ago. So they will always have a place in America's heart and history. But things are changing and they most also change. The world is getting bigger and the options for simple, quick and good eats are expanding.
Mr. Thompson, I want to advise you on what I think your celebrated franchise should do, immediately, to save face and hopefully get the Golden Arches back on its game. Take these Works of Words to your stockholders and convince them to act, NOW!
First, before I go any further, let me openly and honestly say that I love McDonald's. I've been eating Big Macs all my life, since I can remember. When my family went on road trips to Mississippi multiple times per year, it was the only thing I wanted to eat. When we made rest stops, there had better be a McDonald's, because I would not eat anything else - and complain until we found that shiny M.
Secondly, Black McDonald's Owner Association (BMOA) is a great client of mine. It was the first company I reached out to support me when I started my business over 12 years ago. Why? Because as I mentioned above, I love McDonald's, and figured since I spent lots of money with them over my life span, thus far, why not try to get some of it back.
Not to mention that it took five years to get them to partner with me. And when the late Cirilo McSween, who was the biggest McDonald's operator in Chicago, expressed an interest in me before his untimely death, it was the start of a great relationship with him and the brand. He's a man I'll never forget.
OK, now back to business. Again, my man Don: you have to take the lead on this issue of raising the minimum wage. Here is why I'm saying that at this time my brother. For three consecutive days this week on Bloomberg News TV, McDonald's has been the running joke of some commentators and guests. They each, for the most part expressed their personal interest in the brand; either they're investors, or like me, long time satisfied consumers of the menu choices. And these were renowned analysis, so their view points count, especially on such a major media outlet.
So after hearing them discuss some of the errors or faults of not only McDonald's, but most of the fast food players in today's market place, who's seeing a decline in walk-ins - it hit me what you and the decision makers must do to stop the bleeding.
Since McDonald's is the number one fast food company, it's imperative that you and the brand take the lead on this very sensitive matter. And with McDonald's as the leader in the game, it's only natural that when this debate about wages comes up, McD and its business practices leads the discussion. So since McDonald's leads the discussion, as well as the target for protesters, why not change the narrative and take the lead like leaders do? Make the change and keep the attention on the brand, but for the right reason.
Don, I want to see you win. You are one of a few black CEOs running a major company in America. Plus you from the Chi. You good people. So STEP out front, raise McDonald's minimum wage. It don't have to be what's suggested, but raise it. Meet in the middle or give the workers 75% of what they've requested. Make headlines. Don't wait. Make a call that shocks the world. Show people what leadership really means. Make history!
And bro., when the smoke clears, you and McDonald's will be champions of the common laborer and your customers will applaud you. And guess what? I bet the majority of your current and future customers will welcome in a (slight) increase to their favorite numbered choice meal. I know I will. Plus, I get mine back anyway. Peace and One Love..... I Write to Differ

Tuesday, June 17, 2014


Preserving Our Liberties

The defeat of Eric Cantor this week proves that big money politics means nothing once the people have decided to change course. This is being called one of the, if not the biggest upset in recent political history. The leader of the Republican Party was dethroned by a relativity unknown Tea Party member. How could it happen when big business supported Cantor, and the party loyalist gave him the thumbs up?
Well, it's simple. And it should be a lesson for all elected officials. But from talks in Congress, locally and nationally, most politicians don't think it can happen to them. I beg to differ... And I hope that voters get excited about the possibilities of unseating an elected official that does not conform to the ways of community building through economic development. How to build corporations and employ thousands of adult men and women who are mentally ready and skillfully competent should be issue NUMBER ONE!
And now after seeing this historic denouncement of Cantor, Chicago's Mayor Rahm Emanuel had better watch out as this fresh and smart young woman, Amara Enyia is creeping up his mayoral coattail. And since Canter's lost after spending more dollars than his opponent, 10 - 1; Bruce Rauner's money will mean nothing if the people really see his loot as a distraction. And Governor Pat Quinn had also better step up his game and start delivering on his promises to Blacks and Latinos. Also, other elected operatives had better be very careful how they vote their political positions while ignoring their constituents.
VOTERS everywhere, this is the time to preserve and protect our civil liberties, and voting is the way to assure that each of us have a voice on who leads our communities towards progress.
TBTNews will present a column called SPEAK THE TRUTH, appearing Tuesdays and Thursdays each week giving community leaders an opportunity to express themselves through a question & answer segment discussing national and local politics and business. The column will consist of questions like 'who will win the Illinois Governorship and Mayoral election? And 'what's wrong with local politics that continue to ignore black business building?' And Mr. Robert Dale, founder of RJ Dale Advertising will be the premiere business leader giving his two cents.
Who wants to lead this movement to take back cities across this country from mayors who continue to ignore and disrespect minority communities? This is the time! The people can win! So get upset and get even. Show your power and leverage; vote your interest for progress, prosperity and freedom to control and build your communities. Peace and One Love.
I Write to Differ...

Thursday, April 3, 2014


May the Best Man Win

Contributing Correspondent: CDW
Way before the primary election last Tuesday, it was evident that the Republican Party, well, not really the party, just billionaire Bruce Rauner was seriously courting the black vote. Even as polls showed that Rauner most likely was going to buy his way to the nomination for Governor, he still was constructing a game plan that would assure him major black support come November.
Pat-Quinn 2This was Rauner's single goal: Steal or purchase as many black electorates from Governor Quinn as possible, so come the general election, Pat would be missing large numbers of his core base of voters. And it looks like Bruce and his new black friends have helped him do just that.
From every possible angle, Quinn is wounded. Yes, he beat Tio Hardiman handily in the primary, but it'll be a different horse race come November. And maybe most people don't see or hear it now, but the chatter has started in barbershops, beauty salons and coffee houses, as well as kitchen tables in black households that Rauner... 'is the man!'
The loot he's spreaded around has made some influential friends in high and low places. And his money is long enough to secure many more friends before election time later this year. But lets be clear... the chatter coming from people thus far are individuals where voting is not on their menu most times. But for them, it makes good conversation, and everyone loves to appear knowledgeable about politics and other subjects when in the company of their peers.
These are not the professional voters who are also business men and women who've been aligned with Quinn - for better or worse. And realistically, their worse is more than the barber shop patrons better. So therefore, these professionals are Quinn loyalist and will not take a chance backing a horse like Rauner.
But also, lets be clear... there are some progressive black voters abandoning their Democrat roots for the Republican candidate for governor of Illinois. This scenario has been talked about many times before in private and now that a billionaire has really taken an interest in the black agenda, the whispers have come to the forefront.
This is a crush with the new face on the block who can buy his way onto the dance card. And some black leaders find that a very interesting party to attend. It also indicates a weak spot in the current Governor's armor. Quinn has fooled a few people and he's obliged some others. That's politics, so no one is really tripping on that. But what's really happening is the grass has shown to be greener on the other side for some folks. And these are people, who from all accounts, march to their own beat and have no problem stepping out with Rauner to harvest the growing green grass.
When activist Bob Israel says he sees construction development with few or no black workers, he looks at Democratic politicians and their devotion to unions. "Yes, I'm blaming the Democratic Party! They're controlled by the unions and that's why blacks are not working. We've been drinking the Democratic Kool-Aid for 40 years and I don't see no change," says Israel,
Newspaper publisher Hermene Hartman says the black community's high unemployment and lack of economic development caused her to vote Republican for the first time. "We've got a one-party system in Chicago and Illinois. We've got to break it up," said Hartman.
Even loyal Democratic black pastors have also endorsed Rauner. Reverends like James Meeks, Marshall Hatch and Stephen Thurston have joined the seeding of new green grass. "I'm not looking at the party, I'm looking at the issues that are there," Thurston said.
But just remember people, Rauner is carefully aligned with Chicago's present mayor, who has done very little for the blight of blacks in Chicago thus far. He talks a great game, but where are the (new) millionaires who've been erected under his administration? And most south and west side communities look the same since before he was handed the mayoral seat by President Barack Obama.
And Bruce says he has major issues with Emanuel's style of governing. But believe you me, they're on the same page when it comes to taking down Governor Quinn. And let no one tell you different, Emanuel is behind closed doors making deals that will send the current governor on an extended vacation.
It's mentioned in circles that the fix is in for Quinn. If so, than other Democratic operatives had better take note. Because this may be the start of a long romance between the Republican Party and black folks. Especially where it seems that all that matters is who shows the money. And Bruce has plenty of it.