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Thursday, February 24, 2011

ENTERTAINMENT GUIDE: Making Money With Style


Correspondent: MG Media

Cedric "The Entertainer" has long been a man with a simple and repetitive style. Matching pants suits with short or long sleeve shirts, a sport coat and his infamous hat collection to hide his big round head.

Well, the public has spoken and Ced has responded with his latest venture. “The Entertainer” launched his luxury hat collection “WHO CED?” on Valentine's Day at Magic tradeshow in Las Vegas with his business partner Gary Garner Magic International President, Chris DeMoulin and Cedric, greeted fans generating excitement on the tradeshow floor. Later that evening buyers, press and members of Cedric’s exclusive Bread and Butter club mingled at a VIP reception and preview held at the Mandalay Bay Resort & Casino. Showcasing a dapper collection of chapeaus, Cedric presented fine handmade fedoras, new boys, high caps and beanies. He also introduced his exclusive Egg and Butter Club, a fraternity which connects the “WHO CED?” lifestyle brand with men everywhere.

The “WHO CED?” hats were well-received by potential buyers and industry movers and shakers set to be in stores Fall/Winter 2011.


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